Have you ever heard that juries remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they hear and see? I have, and I’ve actually have used it many times while explaining why trial presentations are beneficial.

While researching for an upcoming CLE, articles:
I wanted to find the source of these numbers to make sure there was actual evidence to support this. Guess what? There is none, and in reality there is no truth to it. Here’s two interesting articles:

http://www.willatworklearning.com/2006/11/ntl_continues_i.html

http://www.brainfriendlytrainer.com/theory/dale%E2%80%99s-cone-of-learning-figures-debunked





About

For the past decade Blake has refined his specialty by creating hundreds of presentations that have been used in cases ranging from small hearings to multi-national trials. Google+

 

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